Privacy Unpacked

Confirmed breach

Nuna Baby Essentials data breach

USUnited States · Nuna Baby Essentials, Inc.

Nuna Baby Essentials (United States) notified the Oregon Department of Justice, the California Attorney General and the Washington Attorney General of a data breach on 21 February 2025. It told the states about 16,676 Oregon residents; the total can be higher. The breach began on 8 September 2024, 166 days before it was reported.

Status
Confirmed breach
People affected
16,676 Oregon residents (one state’s count; the total can be higher)
Reported
21 February 2025
Across the state notices
at least 17,357 people (Oregon and Washington: each state counts only its own residents)
Breach began
8 September 2024
Time to tell
166 days (the median in California’s notices over the last year: 154 days)

What was exposed

The register’s list does not say what was exposed; the notice it links to (under Sources) usually does.

Sources

Official notices are read by code from the regulator’s own register. More notices to Oregon, California, Washington. · Corrections and changes

If Nuna Baby Essentials had your data

  1. Look for Nuna Baby Essentials, Inc.’s own notice or letter: it should say what of yours was involved. Keep it.
  2. The register’s list does not say what was exposed; the notice it links to (under Sources) usually does. If Nuna Baby Essentials, Inc. has a password of yours, change it now to be safe.
  3. Expect scams that use your details: calls, texts or emails pretending to be Nuna Baby Essentials, Inc., your bank or the police. Never give codes or passwords, never approve a sign-in you did not start, never move money.

One email to confirm first. We use your address only for this alert, and one click deletes it.

Earlier breaches at Nuna Baby Essentials

From the official registers’ and Have I Been Pwned’s full histories. A name match: check the notice to be sure it is the same company.

  1. California Attorney General · began 26 March 2020
  2. Washington Attorney General · 816 Washington residents

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From the data breach tracker: official notices, breach databases and the news, every fact with its source. Open data (CC BY 4.0) · How the tracker works · Official registers · Corrections and changes · Found a mistake? Tell us and we correct it.